How Warren Buffett's Unpopular Bet on Apple Paid Off

Swimming Against the Tide

If your new behavior gives you a little temporary unpopularity with your peer group…then to hell with them.

Charlie Munger.

Imagine you're at a fancy dinner party, and everyone's raving about the latest tech gadget. Now, picture yourself saying, "You know what? I think I'll invest in good old-fashioned apple pie instead." That's pretty much what Warren Buffett did back in 2016 when he decided to invest in Apple.

At the time, Apple wasn't the darling of Wall Street it is today. The tech giant was facing its first annual revenue decline in 15 years. The iPhone sales were slowing down, and many investors were jumping ship faster than passengers on the Titanic. But Buffett? He saw something different.

While others were fretting over quarterly iPhone sales, Buffett was looking at the bigger picture. He saw a company with a strong brand, loyal customers, and a cash-generating machine that could make Fort Knox blush. It was like everyone else was focused on counting apples, while Buffett was eyeing the whole orchard.

This decision wasn't popular with Buffett's usual crowd. Here was the "Oracle of Omaha," known for avoiding tech stocks, suddenly buying into a company that made gadgets he barely understood. It was like seeing your grandpa show up to Thanksgiving dinner in a leather jacket and sunglasses. People thought he'd lost his marbles.

But Buffett stuck to his guns. He didn't let the naysayers or the short-term market jitters shake his conviction. He knew that sometimes, you've got to zig when others zag. It's like that old saying: "Be fearful when others are greedy, and greedy when others are fearful." Buffett was practically licking his chops while others were running scared.

And boy, did it pay off. Since Buffett's initial purchase in 2016, Apple's stock has soared over 400%. Berkshire Hathaway's stake in Apple, which cost about $36 billion, was worth around $160 billion by early 2023. That's like turning a regular apple into a golden apple that lays golden eggs!

This story perfectly illustrates Charlie Munger's wisdom about acquiring worldly wisdom and adjusting your behavior accordingly, even if it makes you temporarily unpopular. Buffett didn't just follow the herd; he used his understanding of business fundamentals and long-term value to make a decision that went against the grain.

It's like being the only kid in school who brings a umbrella on a sunny day because you've studied weather patterns. Sure, your friends might laugh at you in the morning, but who's laughing when the surprise afternoon thunderstorm hits?

The lesson here is clear: Don't be afraid to trust your own judgment, even when it goes against popular opinion. Do your homework, understand the fundamentals, and if you believe in your analysis, stick to your guns. In the world of investing, popularity contests don't pay dividends – smart, independent thinking does.

So next time you find yourself swimming against the tide, remember Warren Buffett and his Apple bet. Sometimes, being temporarily unpopular can lead to some mighty sweet returns. After all, in investing, as in life, it's not about following the crowd – it's about finding the right orchard and planting your seeds wisely.

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