How Jack Bogle's Vanguard Revolutionized Investing by Not Screwing Up

Good investing is not necessarily about making good decisions. It's about consistently not screwing up.

Morgan Housel

Bogle's story isn't just about creating the world's first index fund; it's a masterclass in the power of avoiding mistakes.

When Bogle launched the First Index Investment Trust (now Vanguard 500 Index Fund) in 1975, Wall Street scoffed. They dubbed it "Bogle's Folly," convinced that no investor would be satisfied with merely matching the market's performance. But Bogle understood something fundamental about investing that many of his peers overlooked: the importance of not beating yourself.

Think of investing like a cross-country road trip. While everyone else is trying to find shortcuts and racing down backroads, Bogle's approach was to set the cruise control on the highway and avoid pit stops. It might not be the most exciting way to travel, but it's certainly the most reliable way to reach your destination.

Bogle's index fund wasn't designed to outperform the market; it was designed to be the market. By simply tracking the S&P 500, the fund eliminated the risk of human error in stock selection. It's like playing a game where the only way to lose is by choosing to play a different game. Bogle chose not to play that different game, and in doing so, he won big.

The beauty of Bogle's approach lies in its simplicity. Instead of trying to outsmart the market, which is a bit like trying to predict where lightning will strike, he focused on reducing costs and minimizing mistakes. It's the investing equivalent of the doctor's oath: "First, do no harm."

This philosophy of consistent non-failure paid off spectacularly. Over the decades, as active managers came and went, each claiming to have the secret sauce for beating the market, Vanguard's index funds quietly but steadily grew. By 2018, Vanguard had become the world's largest provider of mutual funds, with over $5 trillion in global assets under management.

This success wasn't built on a series of brilliant decisions or perfectly timed market moves. It was built on the power of consistently not screwing up. Vanguard didn't need to be the smartest player in the room; they just needed to avoid being the dumbest.

While other funds were sprinting ahead and burning out, Vanguard kept a steady pace, never deviating from its course. And we all know how that fable ends.

We're all prone to mistakes, especially when it comes to money. By creating a system that minimizes the impact of these mistakes, Bogle gave investors a powerful tool for long-term success.

You don't need to be a financial genius to be successful. You just need to avoid the big mistakes. It's about staying in the game, not swinging for the fences every time you're at bat.

This doesn't mean you should never take risks or try to improve your strategy. But it does mean that before you make any investment decision, you should ask yourself: "Am I trying to be brilliant, or am I just avoiding being stupid?" More often than not, avoiding stupidity is the smarter move.

In the end, Bogle's legacy reminds us that in investing, as in life, consistency often trumps brilliance. It's not about having a few great years; it's about having many good years. It's not about making the perfect decision every time; it's about making fewer bad decisions over time.

Sometimes, the best way to win the race is to focus on not losing it. Because in the world of investing, slow and steady doesn't just win the race - it often laps the competition.

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