The Financial Crisis Feast

How Buffett's Berkshire Turned Panic into Profit

Historically, the best times for Berkshire have been when there were difficulties out there.

Ted Weschler

As markets crumbled and panic spread like wildfire, Berkshire Hathaway's chairman saw not disaster, but opportunity.

When Lehman Brothers collapsed in September 2008, sending shockwaves through the global financial system, most investors were running for the hills. But Buffett, with his characteristic blend of patience and foresight, was gearing up for action. It was as if while everyone else saw a sinking ship, Buffett spotted a treasure chest just waiting to be claimed.

One of Buffett's most notable moves during this period was his $5 billion investment in Goldman Sachs. At a time when even the mightiest financial institutions were teetering on the brink, Buffett threw Goldman a lifeline – but not without securing extremely favorable terms for Berkshire. It was like buying a Rolls-Royce at a used car lot price, with a guarantee that it would appreciate in value.

The deal was structured as a purchase of preferred stock with a 10% dividend yield, plus warrants to buy $5 billion of common stock at $115 per share. This wasn't just an investment; it was a masterstroke of opportunistic deal-making. Buffett had managed to secure both immediate income and potential for significant capital appreciation.

While others were battening down the hatches in the financial storm, Buffett was out flying a kite, ready to harness the lightning. The crisis had created a situation where even strong companies were desperate for capital, and Buffett was more than happy to provide it – at a price.

But the Goldman deal was just the beginning. Buffett went on to make similar investments in General Electric and Bank of America, each time securing terms that would have been unthinkable in normal market conditions. It was as if he had walked into a high-end store during a panic sale, calmly picking out the best items at rock-bottom prices while other shoppers fought over scraps.

The wisdom in Weschler's quote, so brilliantly exemplified by Buffett's actions, lies in its recognition of the cyclical nature of markets and the opportunities that arise in times of distress. It's about having the courage to be greedy when others are fearful, as Buffett himself famously said.

For the average investor, there's a profound lesson here. While you might not have billions to invest or the clout to negotiate sweetheart deals with major corporations, you can adopt the mindset that sees opportunity in crisis. It's about developing the emotional discipline to view market downturns not as disasters, but as potential buying opportunities.

Consider this: If you had invested $10,000 in Berkshire Hathaway stock at the depths of the financial crisis in March 2009, by 2023, your investment would have grown to over $50,000. That's the power of keeping your head when all about you are losing theirs, as Rudyard Kipling might say.

But here's the kicker – this approach requires more than just courage. It requires preparation. Buffett was able to pounce on these opportunities because Berkshire had maintained a significant cash reserve. It's like having a well-stocked pantry when a blizzard hits – you're not just surviving, you're thriving.

The Goldman Sachs deal alone netted Berkshire a profit of about $3 billion when it was unwound in 2013. But the true value of these crisis-era investments goes beyond mere numbers. They cemented Berkshire's reputation as a pillar of financial strength and Buffett's status as the Oracle of Omaha.

Build your fortress in times of peace so you can go on the offensive in times of war. This doesn't mean timing the market – even Buffett admits that's a fool's errand. Instead, it's about being prepared to act when opportunities present themselves.

In practical terms, this might mean maintaining a portion of your portfolio in cash or cash equivalents, ready to deploy when markets turn south. It might mean having a watchlist of great companies you'd love to own at the right price. Or it might simply mean cultivating the emotional resilience to stay invested when everyone else is panicking.

Ask yourself: Am I prepared to see opportunity where others see only danger? Because in the world of investing, sometimes the best bargains are found in the midst of the biggest sales. And those who are prepared, like Berkshire, stand to reap the greatest rewards.

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