How Bezos' Long-Term Vision Turned Skeptics into Billionaires

Finding the really outstanding companies and staying with them through all the fluctuations of a gyrating market proved far more profitable to far more people than did the more colorful practice of trying to buy them cheap and sell them dear

Philip Fisher

When Amazon went public in 1997, it was just an online bookstore with grand ambitions. Many investors saw it as an overvalued, unprofitable venture in the nascent and uncertain world of e-commerce. But those who recognized Amazon's potential and held on through the ups and downs have been rewarded beyond their wildest dreams.

Think of Amazon's journey like planting a sequoia tree. In the early years, it might not look like much - just a small sapling vulnerable to the elements. Many would be tempted to uproot it and plant something that grows faster. But those who understand the potential of a sequoia and have the patience to nurture it are rewarded with one of the most magnificent and enduring trees in the world.

From 1997 to 2023, Amazon's stock price has increased by over 100,000%. That's not a typo. A $1,000 investment in Amazon at its IPO would be worth more than $1 million today. But here's the kicker - this astronomical return didn't come smoothly. Amazon's stock has seen its fair share of gut-wrenching drops and exhilarating climbs.

During the dot-com crash of 2000-2002, Amazon's stock price plummeted by 95%. Many investors threw in the towel, convinced that the e-commerce dream was over. But those who understood Amazon's potential and stuck with it were handsomely rewarded. It's like holding onto a roller coaster through its steepest drop, knowing that the next climb will take you higher than ever before.

Bezos' leadership was crucial in navigating these fluctuations. He consistently emphasized long-term growth over short-term profits, often to the frustration of Wall Street analysts. But this focus on building a truly outstanding company, rather than meeting quarterly expectations, is exactly what Fisher advocated.

Amazon's expansion into cloud computing with AWS, its development of the Kindle, its foray into streaming with Prime Video - all these moves were met with skepticism at first. But they've all contributed to making Amazon the tech giant it is today. It's like watching a chess master make moves that seem puzzling at first, only to realize several moves later that they were all part of a brilliant, long-term strategy.

The wisdom in Fisher's quote lies in its understanding of the power of compounding and the difficulty of timing the market. By finding truly outstanding companies and holding onto them, investors can benefit from years or even decades of growth. It's about letting your winners run, rather than constantly trying to buy low and sell high.

Don't be swayed by short-term market fluctuations or negative headlines. If you've done your homework and believe in a company's long-term potential, have the courage to hold on through the ups and downs. It's about seeing the forest, not just the trees.

In the end, Amazon's journey reminds us that in investing, as in life, patience and vision often trump short-term thinking. So next time you're tempted to sell a great company because of market gyrations, remember Jeff Bezos and the Amazon believers. Sometimes, the most profitable move is the one you don't make.

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